Non-traditional or FinTech firms are fast catching up with traditional firms in financial services. This rise of FinTech players has been caused by multiple factors of increasing customer expectations, expanding VC funding, reduced barriers to entry, and increased pace of technological evolution coming together to form a perfect storm.
Traditional firms have been slower to respond to rising customer expectations and as a result FinTech providers have exploited the gap as more than half of them use at least one FinTech provider across domains. Customers are embracing new FinTech providers, with compelling offerings, taking advantage of the latest in technology to deliver better value propositions
Up Way Technology has developed in-house trading Apps, Customer relationship management system, marketing campaign management system, social trading network App, etc. Growing needs internally and externally have helped to accelerate the overall performance to improve business and identify market gap.